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Sorority Recruitment Films
RECRUITMENT 2020 IN ‘A NEW NORMAL’ - SDT University of Alabama
George Washington University - Sigma Delta Tau - Spring 2018 & 2019
University of Miami - Spring 2018
Sigma Delta Tau and the University of Miami had established their presence and now wanted to further up the quality of their recruitment films. Naturally, they reached out to ABFM. This video is one of ABFM’s most muscular operations and features multiples facets of the sorority at multiple locations in Florida. SDT UMiami hasn’t look back since.
University of Alabama - Spring 2018
Sigma Delta Tau at the University of Alabama was a small, new chapter aiming to grow their pledge class as they established their place on campus. ABFM's services and product quality supported their growth by creating a informative and engaging video that embodies the sororities values and culture. SDT Alabama is now seeing significant growth in their pledge class.
FLORIDA STATE UNIVERSITY - FALL 2017
Sigma Delta Tau at FSU contacted ABFM with a unique request: fix and re-engineer an already completed recruitment video from another media company that was well below their standards and expectations - all within the span of 2 weeks! ABFM went above and beyond, using their footage, past media, and philanthropy montages to create their best film yet.
UNIVERSITY OF GEORGIA - Spring 2018
SDT UGA’s second film recruitment film with ABFM in 2018 explores the memories of a sister as she reminisces over her experiences over the past year with her sorority. ABFM brings in a deeper narrative into films with UGA now that a rapport has been established and there is more room for experimentation.
UNIVERSITY OF GEORGIA - Spring 2017
Sigma Delta Tau at UGA Athens wanted a signature recruitment trailer unlike any other: one that brought an immense amount of energy never before seen in a sorority promotional video. ABFM delivered on their request by creating a daring yet powerful short film that embodied the message that the organization wanted to send to the university community: that there is not a single moment in the sorority that is not filled with sisterly love, excitement and all-round fun.
Emory University - Spring 2017
Sigma Delta Tau had made the decision to create a film, instead of skits, for the new sorority rushees on skit night for their Spring 2017 recruitment cycle. ABFM organized and executed two indoor and outdoor shoots with the girls to deliver not only an extensive 8-minutes 'interview and preview' shoot for the girls on skit night, but also a high-energy, fast-past trailer that left the entire university in awe and cemented Sigma Delta Tau as the number one sorrority to rush in Spring 2017 and for years to come.
FITNESS VLOGS
EP1 - THE ONLY FITNESS YOU NEED
EP2 - MAKING COOKING SEXY
Promotional Work
Goizueta Investment management group
Goizueta Investment Management Group had already racked up countless investment accomplishments as a result of an exceptionally smart and and hard-working team, and was now setting their key long-term goals to educate Emory University, the Atlanta community, and other student organizations around the country about their group and financial literacy efforts. ABFM was brought in early 2015 to create two of their most important videos: GIMG's main organizational film detailing who they are and what they do, and a short video informing the Emory and Atlanta community of the opening of their new fixed-income fund. As a result of these successful project executions ABFM officially created and led the Film & Media marketing arm of the GIMG organization.
HAckatl 2014
The largest annual Hackathon in the Southeast with over 500 participants and $80,000 in prizes year after year, HackATL needed skill and consistency in marketing and documenting their main event: the Emory Hackathon. ABFM worked alongside the marketing team to create multiple 'Entrepreneur Spotlight' films to showcase the skilled and experienced individuals attending the event, and led production on a film recapping the energy and enthusiasm of previous years' HackATL competitions.
Toly Shilman (above right) is a serial entrepreneur in Atlanta who, in his free time, also enjoys supporting and inspiring budding Emory student entrepreneurs in efforts to grow their start-up ventures. Denver Rayburn (above left) is an Emory Student who saw a potential market within his college community and used it to created a business startup called PosterFuse.
Performance Films
The 'In Motion' Series
A personal project of ABFM since 2014, the In Motion// series leverages the many connections made within the dance and performance world to partner up with some of the top talent in the city on a groundbreaking movement video series. Each video is shot on Steadicam in one single take and brings the viewer deeper into the action of the piece - showcasing both the cinematic experience of the producer and physical abilities of the dancers. Do not hesistate to contact ABFM to be featured as a part of the In Motion// series.
MUSIC VIDEOS
ARTIST: GOLDBERG
ABFM partnered with Forever Dreaming Productions, Andy McBride, & Audrey Easton on all of Goldberg's music videos from 2015 to present. Goldberg, a popular upcoming "Electric Soul" artist in the Atlanta area, chose ABFM to co-direct and lead cinematography on two of his first music videos. Many artists struggle to deliver professional quality footage to support their music when starting in the industry, but ABFM ensured that Goldberg's music videos were indistinguishable from the big-budget productions of US Top 40 artists' films.
Artist: Boregard
Boregard is the top hip-hop artist at Emory and an upcoming rapper in the Atlanta community. Over the summer of 2016, ABFM worked with Boregard on his first music video "Honey, Did You Know About This?" as a co-cinematographer, and shot and edited many short promotional films for the artists' concerts in and around the city.
ARTIST: Loose bills
Loose Bills is a group of popular rappers (and businessmen) in the Florida area. They made the trip up to Georgia early 2015 to enlist the help of Forever Dreaming Productions & ABFM to step up the quality of their music videos. We brought in diverse locations, top dance performers, and a post-production team that created the exact atmosphere they were looking for in their "Concoctions" music video.
Short Films
In March 2017, ABFM led cinematography and lighting on Audrey Easton's short horror film "Butchered". The story explores the kidnapping of an innocent girl by a group of deranged individuals, and a twist at the end that would surprise and delight even the most skeptical of viewers. The film was selected for the Jury Award of Best Film of Campus MovieFest 2017 Emory, and was entered into running at Terminus ATL, CMF's annual film festival, to compete for the title of Best Nationwide CMF Film of 2017.
In Feb 2015, ABFM led cinematography, lighting, and post-production on "Answer", a dramatic thriller short-film that tells the story of a man who experiences a loss, and decides to take matters into his own hands. The film won Campus MovieFest 2015 Emory and was selected from the nationwide Wildcard entries to be screened at the annual CMF film festival in LA.
"Epileptic Flow" was one of ABFM's experimental film projects, and a submission for Campus MovieFest 2015 as well. The film was nominated to be one of the finalists in the competition, and serves as an integral exploration piece and stepping stone to more innovative future film projects.